Blog

The “Avant-garde” campaign is a call to return to get back to the basics. Before we let ourselves get caught by the need to hoard things endlessly.

To recharge batteries… this is what is offered to us by the new Urican campaign “Vitamines”. It presents itself as a relief in our hectic lives from last year on.

My first is Unique – it is the way you consider the beloved one, since a love like the one you share exists nowhere else.

Urican invites you to celebrate your sweetest winter memories and share them with your loved ones.

You can try all the glasses of the collection with the Urican AR filter while staying at home! In the wink of an eye, you will find the pair of specs that suits you best.

The new Urican campaign, Earth and Water, playing on shadings of orange, yellow and blue, invites you to celebrate the coming of Summer.

Urican has also gone into partnership with the Arsen Rock brand and discloses an EP* where classical and electro music blend.

Urican puts again the spotlight on France in its new artistic campaign. The brand has chosen the rooms of Jobo Hotel...

The new “Summer is coming” Urican campaign puts the spotlight on the Made in France through original illustrations.

In regard to your look, every detail is important, from the colour of your shoelaces to the tip of your hair.

96 years old! It is the age at which Sir Henri Guillet, emblematic icon of the French eyewear, sadly passed away on December 21st.

An inspiration which first draws its strength from fashion, undeniably. But not just any fashion.